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Marketing Blog

Creating a Commercial on a Budget: Breaking Down the Costs

Posted By Ezra Auperle,
27/01/2023 13:55 PM
When it comes to creating a commercial, budgeting can be a tricky task. There are many different factors to consider and it's important to have a clear understanding of how much money you need to...

Choosing the right production partner

Posted By Ezra Auperle,
26/01/2023 11:00 AM
When it comes to creating effective advertising and marketing campaigns, businesses have a number of options to choose from. One of the most popular options is working with a production company, but...

Creating a Killer marketing video: A step-by-step guide

Posted By Ezra Auperle,
25/01/2023 00:00 AM
Creating a marketing video can be a daunting task, but it's worth the effort. Video is one of the most engaging and effective forms of content, and it can help you reach your target audience and...

The Best Video Formats for Different Marketing Channels

Posted By Ezra Auperle,
19/01/2023 00:00 AM
When it comes to creating a marketing video, it's important to understand that not all video formats are created equal....

Creating the Perfect Commercial Video Brief: A Step-by-Step Guide

Posted By Ezra Auperle,
18/01/2023 14:00 PM
A commercial video brief is a document that outlines the goals, objectives, and key messages of a commercial video project. It's a crucial step in the video production process, and it sets the...

Peach or Adstream: Which is the best platform to upload your commercials?

Posted By Ezra Auperle,
06/01/2023 00:00 AM
As a marketer, you have many options when it comes to uploading your commercials for distribution. Two popular choices are Peach and Adstream. But which one is the best choice for your needs? In this...

Story Machine Wins Telly Awards for Creative Advertising Campaigns

Posted By Ezra Auperle,
01/08/2022 00:00 AM
We are excited to announce that Story Machine has won not one, but two Telly Awards for our recent campaigns! Our TMGM Christmas campaign, directed by Ben Mathews, has won a Silver Telly, and our Gift...

MANSCAPED™ launches first local Australian campaign featuring AFL Superstar Max Gawn.

Posted By Ezra Auperle,
26/05/2022 12:00 PM
MANSCAPED™, the global grooming company and leading consumer lifestyle brand, has launched its first local campaign in Australia featuring AFL Superstar Max Gawn via Advertising Agency, Story...

Clutch Recognises Story Machine as a Leading 2022 Video Production Company in Sydney

Posted By Elaine Margrethe,
09/02/2022 15:00 PM
Story Machine is a trusted deliverer of comprehensive video production solutions. They're proud to have provided over 3,000 videos to Australia's leading brands, and continue to assist more businesses...

How to get your ad on TV: Clear Ads (formerly CAD) and Adstream

Posted By Ezra Auperle,
14/04/2021 16:00 PM
Whether you're taking a DIY approach to getting you ad on TV, or you just want to know what's involved in the process and how much it costs, this blog post is for you. We'll cover everything you need...