A commercial video brief is a document that outlines the goals, objectives, and key messages of a commercial video project. It's a crucial step in the video production process, and it sets the foundation for the entire project. A well-written commercial video brief will help to ensure that the final video is on brand, on message, and on budget. In this blog post, we'll take a look at how to write the perfect commercial video brief and the questions that need to be answered.
- What are the objectives of the video?
- Are you looking to increase brand awareness, generate leads, or promote a specific product or service?
- Be specific and measurable. For example, "increase website traffic by 20% in the next quarter."
- Who is the target audience?
- What are their demographics, interests, and pain points?
- What are the key messages of the video?
- Be clear and concise in your messaging.
- What is the style and tone of the video?
- Will it be serious or humorous? Professional or casual?
- The style and tone of your video should align with your brand and the message you're trying to convey.
- What is the budget and deadline for the project?
- This will ensure that everyone is on the same page and that the project stays on track.
- What are the deliverables and due dates?
- Specify the number of deliverables and due dates for each, the format, length and media placement for the video. This will help to ensure that the final video meets the needs of the project and can be used effectively in the intended marketing channels.
In conclusion, a well-written commercial video brief is crucial for the success of a video project. By answering these questions and including information on objectives, target audience, key messages, style and tone, budget and deadlines, and deliverable specifications you can ensure that your video is on brand, on message, and on budget.